SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Are you wondering how to do an SEO analysis? Or what tools are used in the analysis? Then you have landed on the right page! An SEO analysis means that you review a website to make sure it is search engine optimized. It is largely about analyzing how search-engine-friendly the website is structured from a technical and a content…
SEO description, or meta description, is the description that appears directly under the SEO title in the search results for a web page (URL). In English, this is called ‘meta description’ or ‘description tag.’ A well-written SEO description can both spur your visibility on the search engine and be the reason why you get more and more…
Have you ever heard about Local SEO or local search engine optimization? As the name suggests, it is an area of search engine optimization primarily aimed at local businesses. For example, how should a local grocery store appear on Google when people nearby Google “grocery store”? Or a salon owner when people type the keyword “hairdresser”? Well,…
Off-page SEO, or off-page optimization, includes the external signals outside your site that affect your search engine visibility. Thus, it is the opposite of on-page SEO, which includes all the signals on your domain that affect how well the page performs organically on search engines. Off-page SEO is mainly about getting more quality inbound links through link building, which…
Google has always tried to keep the user interface ahead, it is important for you to know that only then you will be able to know what is the page experience. Meaning google wants that whenever a person searches anything on top of google and after that the result which will be shown to him,…
By organic keywords are meant the keywords that the website ranks for on search engines’ natural search results, also called the search engine’s organic listing. The ultimate goal of doing proper SEO is to improve the website’s organic ranking for as many relevant keywords as possible and thus drive more converting traffic. You should strive to appear on…
Link building is the process where you strive to get other websites to link to your website. Search engine optimizers also call this off-page SEO, i.e., that external factors outside of your site affect your SEO performance. Inbound links have a significant impact on how highly your site ranks on Google and other search engines. Link building is, therefore, something…
SEO and SEM – what’s the difference? The difference between SEO and SEM, as well as how it is related, is as follows: · SEM stands for Search Engine Marketing. SEM is thus about search engine marketing. Previously, SEM included several different tactics in search engine marketing, including SEO. Nowadays, the term is…
CRO stands for Conversion Rate Optimization and means conversion optimization in Swedish. Conversion optimization means that you try to get a larger proportion of visitors to convert on the website, i.e., that more visitors meet a goal (e.g., a purchase). What is a conversion? A conversion is a fulfilled goal of your website. Examples of typical conversions include: The number of products sold. The…
What are the selected excerpts? Selected snippets in Google search results are the answers that the search engine answers directly in the search results. The selected excerpts are often visible when the keywords you have written are of such a nature that they can be answered by a summary and satisfy the search intention already in Google’s…