Google has always tried to keep the user interface ahead, it is important for you to know that only then you will be able to know what is the page…

Have you ever heard about Local SEO or local search engine optimization? As the name suggests, it is an area of ​​search engine optimization primarily aimed at local businesses. For…

SEO description, or meta description, is the description that appears directly under the SEO title in the search results for a web page (URL). In English, this is called ‘meta description’…

Do you want to create your own website and wonder how to get started? In this long post, you will learn just that how to connect the domain to WordPress…

Getting your website to appear on Google is very valuable, especially if you manage to rank high on the page. To top the search results, you need to work on search engine…

Do you want a faster website? Then you have landed in the right place! Further down, I will show ten different ways how you can optimize for speed. A fast…

Search engine optimization is important because it can make your posts more visible on both Google Search and Google Image Search . But what does image optimization in SEO really mean? The short answer…

On-page optimization can determine if your page appears in the top positions of Google instead of ending up on the second, third, or fourth page of search results. Given that about 50%…

SEO texts are written to rank high in the search results on Google. It may sound advanced and technical, but in the end, it is mainly about well-written body texts that answer…

Being visible on Google requires some optimization if you want to take advantage of all the features of the search engine, as well as rank in the top positions for…

What are SEO and SEM?

SEO and SEM – what’s the difference?

The difference between SEO and SEM, as well as how it is related, is as follows:

·        SEM stands for Search Engine Marketing.

 SEM is thus about search engine marketing. Previously, SEM included several different tactics in search engine marketing, including SEO. Nowadays, the term is mainly used to explain the paid marketing on search engines, such as PPC (AdWords, Bing Ads, etc.) and Display advertising.

·        SEO stands for Search Engine Optimization.

 SEO is one of several tactics that can be used to develop a website’s SEM strategy. SEO is primarily aimed at the activities used to improve the website’s “natural” visibility on search engines and thus generate more organic traffic.

They are thus closely related terms, but there is a clear difference in their meaning.

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