SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO and SEM – what’s the difference? The difference between SEO and SEM, as well as how it is related, is as follows: · SEM stands for Search Engine Marketing. SEM is thus about search engine marketing. Previously, SEM included several different tactics in search engine marketing, including SEO. Nowadays, the term is … Read more
CRO stands for Conversion Rate Optimization and means conversion optimization in Swedish. Conversion optimization means that you try to get a larger proportion of visitors to convert on the website, i.e., that more visitors meet a goal (e.g., a purchase). What is a conversion? A conversion is a fulfilled goal of your website. Examples of typical conversions include: The number of products sold. The … Read more