SEO title, or title tag, is the title that appears in the search results for a specific web page (URL). So it is your page title that tells both your potential visitors and search engines what the page is about.
A well-written SEO title can improve your visibility in search results, and it is thus an important part of the website on-page optimization. We take a closer view at how to write a good SEO title below.
The SEO title is invisible on the web page interface, but you will find it in the web page <head> tag if you inspect the page code.
Examples of a <title> tag in the web page code can be seen here:
How do you write a good SEO title?
Contains key keywords
Technically, an SEO title should contain the most important keywords in the post. This is because it is an important signal for search engines, to be able to determine the relevance of the page in the search results (SERP).
1. Relevant in terms of content
It is also important that the SEO title is relevant given the content on the page.
This is because when we google we have a certain search intention, often a question that we want to be answered. Your SEO title in turn gives a promise of what you will tell in your post.
If you create expectations that you can not live up to, your visitors will be dissatisfied and choose competing posts instead. Therefore, clearly describe what they will find on the page.
In addition to the title, you should write engaging SEO texts that both visitors and search engines like.
2. Attracts many clicks (clickbait)
However, relevance is not always enough. The title tag should also be enticing. Why should they choose your particular page from the other results?
Think of different techniques that make your result more attractive among the other search results by using different tricks. The use of numbers, characters, uppercase, and similar tactics can make your search results shine and thus attract more clicks.
PS! Remember that you do not want to look frivolous either, so be careful and do it professionally.
3. Is not too short, but not too long either
In order for your title tag to fit in the search results, you should aim for about 60 characters. To be on the safe, it pays to double-check with, for example, the SEO mofo tool. If you use WordPress, you can also test this quickly directly with Yoast and similar plugins.
4. Unique SEO title for each page
Never duplicate title tags! As with other content, never duplicate titles as it can have a negative effect on your search engine optimization. Therefore, always write a unique SEO title for each URL.
5. Include page name/company name
At the end of your title tag, include the page name or company name, depending on the type of website you run. This is because it gives good visibility for your brand in the search results.
However, follow the normal standard and place this at the far right of your SEO title.
6. Works well with your SEO description (meta description)
The SEO description, also called meta description, appears below the title tag in the search results. Make sure the title and description work well together to promote both your rankings and clicks.
Hope these SEO tips help you with search engine optimization. Read more tips in the blog!